Making The Customer The Hero

When you are trying to promote your company’s services and products, how often do you stop to think about the kind of language that you are using in your messaging? Most may not even realize it, but the words “I”, “us”, and “we” are often used to convey that they are the customer’s champion.

In this “Clip of the Week” from EGIA’s critically-acclaimed Cracking the Code show, learn how changing your marketing language to make the customer the hero can enhance the customer relationship and optimize your sales.

View the clip below, and watch the full Cracking the Code show to learn how you can make the customer the hero by changing up the language you use on your website and marketing campaigns.