Your Stand Beyond The Brand

There are several factors homeowners consider when they make a buying decision, from price and customer service to the company brand and the social cause it has taken.

In this “Clip of the Week” from EGIA’s critically-acclaimed Cracking the Code show, learn how your brand can have a stand and the impact it has on how your customers percieve you.

View the clip below, and watch the full Cracking the Code show to learn how your brand purpose and brand strategy help to position you as a leader in your marketplace.