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Author: Cristina Hanson | June 30th, 2023

EGIA Contractor University Content Update 6/30/23

The following new resources have been added to the Contractor University Online Platform. Contractor University members can click the links below to download the new resources and start using them today!

Documents

May 2023 Snapshot Report: Expanding Your Workforce: The home services industry, encompassing HVAC, electrical, and plumbing services among others, plays a critical role in meeting the maintenance and improvement needs of residential properties. However, the industry faces a pressing challenge: a shortage of available workforce. This scarcity of skilled workers has significant implications, leading to missed business opportunities, compromised customer satisfaction, and hindered growth potential. In May 2023’s Snapshot Survey, we explored key insights from a nationwide survey of home services business owners to shed light on how contractors can expand their workforce in the most successful way possible.

Videos

ChatGPT & AI for Contractors: How To Streamline, Save Time and Thrive During The Busy Season: You’ve likely heard that ChatGPT and AI are the future. But the truth is that individuals and businesses – including contractors just like you – are already using artificial intelligence to streamline their processes and gain a competitive advantage, particularly during the busy summer season when time is already at a premium. And it’s easier than you think.

In this complimentary webinar, industry experts will demonstrate how ChatGPT can transform your business operations and help you maximize your resources this summer and beyond. You’ll learn how to set up time-saving AI workflows, including how to automate tasks, handle customer inquiries, streamline business processes, enhance marketing efforts, and continuously develop your skills. The best part is, you don’t need any computer or programming background to benefit from this cutting-edge technology.

Seizing The Summer

Developing A Summer Execution Plan: The feeling entering the summer season can be one of great excitement due to increased sales or it can be sheer panic if you are not prepared for the additional demand that is about to hit. This is why having a summer sales and operations plan is so critical. Don’t get put in a position of wishing you and your team would have approached the summer season differently and miss the opportunities that have presented themselves.

Join New York Times bestselling author Weldon Long for the first episode of Seizing the Summer 2023, where you’ll learn proven strategies to maximize your summer season, including how to:

    • Identify goals

    • Get everyone on your staff focused on the correct goals and behaviors

    • Create a plan to maximize revenue and profit during the busy season

Budget Strategy for a Digital Marketing Plan During Summer: This time of the year, many HVAC contractors wonder what they should do with their digital marketing plan. Should your spend be increased? Decreased? Maintained? This week we are joined by Gary Elekes, founder and CEO of iMarket Solutions and EGIA Contractor University founding faculty member. He’ll share some of the powerful strategies he’s picked up over the years as owner of both contracting companies and marketing agencies, including:

    • Internal marketing strategy

    • Existing customer funnels

    • New customer funnels

    • Optimizing your digital footprint

Employee Training During Peak Season: One of the overarching challenges in the summer busy season is that technicians try to work faster, sometimes taking shortcuts in order to get through a higher daily workload. At the same time, technicians are even shorter on time than usual, making it even more difficult to continue a consistent training process that’s crucial to summer success.

This week, we’re joined by Dan Clapper of Interplay Learning, who shares techniques to help you keep the right processes in place during the busy season. In this video, you’ll learn:

    • Creating a culture of always being focused on technician development

    • How short and focused training segments can keep technicians on track

    • Strategies on prioritizing the right training content during summer

Promoting from Within During Expansion: In the heat of summer, it can be difficult not to jump into a reactive mode, which in turn can put the wrong people into the wrong positions. This leads to frustration and additional challenges on both the management team as well as among employees.

This week, Steve Shallenberger of Becoming Your Best Global Leadership takes you through proven methods to help you take a proactive approach to expansion during the busy season. You’ll learn valuable insights to help power your business throughout the summer, including:

    • How to identify areas of the company that need expansion and resources

    • How to identify talented employees willing to grow

    • Job descriptions and development planning for key positions

    • Keys to backfilling positions where promotions have occurred

    • How proper planning for expansion can help owners and GMs focus on high level strategies rather than day-to-day emergencies