How to Build Customer Loyalty with Service Agreements
In the March 2023 Snapshot Survey, we asked contractors about their implementation supplemental service programs to increase their profitability. Here’s one survey question and its results from the “Call-Ins vs. Service Agreement Programs” summary report, which is available in it’s entirety by Contractor University members here.
Does Your Company Have a Service Agreement Program?
Contractors have been told that service agreements are the lifeblood of a contracting business, benefiting both themselves and their customers. In our recent survey, 98% of contractors indicated that their companies do have service agreement programs that they offer to customers. By providing customers with regular maintenance and repair services, you can ensure that the equipment is working efficiently, differentiate your company from competitors, and build a loyal customer base. With scheduled maintenance on the books, your company can both balance the workload throughout the year and have a dependable stream of revenue regardless of the season.
Here’s what an HVAC contractor from California said in the survey:
“Managing service agreements has not been easy, but their benefits cannot be ignored. Offering agreements on every service call has balanced out the slow season and made our customers super sticky to us.”
