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Author: CJ Todd | December 6th, 2021

Access All 12 EPIC2021 Breakout Session Recordings On-Demand

Contractor University’s EPIC conference is the most highly anticipated event of the year for the home services industry. EPIC2021 took place at the Paris Las Vegas on October 28-29 and featured celebrity keynote presenters, breakout sessions delivered by legendary industry experts, best-in-class product and service providers, dynamic networking opportunities and an unforgettable evening party.

For the first time, we have recorded every breakout presentation to make the magic of EPIC2021 available on-demand on the Contractor University platform. You can see a preview of all 12 breakout presentations and access the recordings below to learn all the valuable concepts and strategies shared at this year’s conference.

Contractor University Members can click the “Log In & Watch” buttons below each description to watch every breakout session recording.

Non-members can unlock the recordings for free by clicking the buttons below each breakout description.

EPIC2021 Speaker Leichter
Higher Technician Sales, A Diagnostic Approach Presenter: James Leichter

In his breakout session, James provides a wealth of powerful diagnostic techniques that are designed to significantly improve your technician’s ability to detect issues in your customer’s home that many techs would have never identified. When you apply the easy-to-follow Diagnostic Approach concept, your technicians will feel more professional and they will be taken more seriously. Clients will be happier and you will enjoy higher revenue without the worry of compromised values.

Here’s What You’ll Will Learn

  • The difference between a parts changer and a technician and why it matters
  • How to motivate your technicians so that they will want to look and act more professional
  • How to improve the perception of professionalism with great uniforms
  • What the best tools and test instruments are for advanced diagnostics
  • Why some popular test instruments do not work properly and fail to detect problems
  • Advanced diagnostic techniques to uncover hidden problems
  • How to reliably tell if component failure is imminent, even when it appears to be fine
  • How to setup and maintain an effective training program that techs will actually be excited to attend
  • Which key performance measures should be monitored and how to calculate them
  • EPIC2021 Speaker Cameron
    Speaker Horrocks
    BE EPIC: Create an Unprecedented Client Journey and Extraordinary Experience Co-Presenters: Drew Cameron & Russ Horrocks

    In this breakout session, Drew and Russ help you learn strategies for elevating the consumer buying experience to align with the customer and the way they want to buy. Implementing these concepts in your company will improve your customer experience and make it easier for your customers to do business with you. Creating an unprecedented client journey and extrordinary experience will help you create happier customers and build a more profitable contracting business.

    Here’s What You’ll Will Learn

  • A framework to build your credibility and position your brand as the most trustworthy choice for your customers
  • How to navigate today’s marketplace and consumers who possess new buying patterns
  • How to position your offerings to minimize consumer confusion that arises from competitive chaos
  • How to stand out from your competitors with a unique selling proposition
  • How to eliminate stalls, objections, cut-throat competition to close more sales at higher margins
  • EPIC2021 Speaker Jason Young
    Servicetopia – The Ultimate Customer Service Experience Presenter: Jason Young

    In this breakout session, Jason explains how your company can deliver a transformational service experience with each and every customer encounter. He presents his concept of Servicetopia, an environment where all employees are aligned with the company mission and vision and how that all-encompassing dedication can help your brand create an all-around extrordinary experience for every single customer, every single time. Purpose, passion, process, pizazz – all hallmarks of Servicetopia.

    Here’s What You’ll Will Learn

  • How to create a culture to provide exceptional service to every customer
  • How to help your employees understand their purpose within your organization
  • How to establish processes that ensure customer satisfaction and eliminate pain and frustration
  • How to improve your customer experience and retention
  • How to use Servicetopia to differentiate your brand and imrpove its bottom line
  • EPIC2021 Speaker Weldon Long
    Contractor Panel Moderated by: Weldon Long Panel Participants: Cody Novini (SoCal Airflow Pros), Travis Thompson (Climatech of Professional Air), Paul Kelly (Parker & Sons) & Fay Brown (Comfort Master, Inc.)

    How can you or your company attain the next level of success – whether that’s finally reaching profitability, doubling your annual sales, or anything in between? Talk to contractors and business owners who have already done it! This contractor panel session will feature several owners and operators of successful home service businesses discussing the pivotal strategies that helped get them to where they are today, as well as responding to live questions from the audience.

    Here’s What You’ll Will Learn

  • The most effective marketing tactics you can use to generate leads
  • How to build trust with your customers to create brand loyalty
  • How to position your brand to be the best value in your market
  • How to set your hourly labor rate to maximize your gross profit
  • How to attract top talent to your contracting business
  • EPIC2021 Speaker Steve Shallenberger
    The Six Steps to Planning and Execution! A Strategic Process for High Performance and Productivity Presenter: Steve Shallenberger

    Many people wonder how to navigate change or problem solve, both in their personal life and with their teams. It doesn’t have to be that way any longer. This session will help you transform your biggest problems into a powerful solution by using our proprietary Six-Steps to Planning and Execution, helping bring your company together with a common language and process to address any issue. During the session, you’ll be coached through identifying and solving your biggest issue.

    Here’s What You’ll Will Learn

  • A powerful process to reduce stress and increase productivity
  • How to navigate and manage change and disruption in your organization and personal life
  • The Six-Step Process to flawlessly execute at the highest level
  • How to apply and learn a process to solve your biggest issues and problems
  • How to produce a SOLUTIONS BASED CULTURE where employees initiate, create and implement winning solutions
  • EPIC2021 Speaker Kelly McDonald
    The New Demographics & How They Affect Your Business, Today & Tomorrow Presenter: Kelly McDonald

    Now, more than ever, it’s imperative that you understand the changing demographics of the communities and groups you serve. Diversity of thought helps companies stay leading edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities. This presentation will focus on why changing demographics and diversity are business opportunities and how these changes affect your business today and tomorrow.

    Here’s What You’ll Will Learn

  • The five biggest consumer trends and what they mean for your business right now
  • Key market segmentations and the values associated with each to better understand customers and coworkers
  • The differences between generational segments and how the varying wants and needs of generations impacts the service you provide
  • Common obstacles will be reviewed in order to avoid communication or service mistakes, both internally and externally
  • EPIC2021 Speaker Unfiltered
    Untiltered: Riffing About Contracting LIVE Presenters: Weldon Long, James Leichter, Drew Cameron & Gary Elekes

    During this session, hear from New York Times bestselling author Weldon Long; International Consultant of the Year winner Drew Cameron; entrepreneur and president of Mr. HVAC and Aptora James Leichter; and Gary Elekes, founder of EPC Equity and iMarket Solutions, about their contracting business experiences over the last four decades, offering insights into the true tricks of the trade and explaining blueprints to profitability and prosperity. They’ll draw from actual strategies implemented in real-world businesses to answer some of the most frequently asked questions by contractors.

    Here’s What You’ll Will Learn

  • Building a Saleable Business: how to generate the profit and establish the processes and overall business practices to make your contracting business attractive and valuable to potential buyer
  • Finding & Keeping Industry-Best Talent: proven best practices and cutting-edge strategies for recruiting, hiring and retaining the kind of dream team that can set your business apart
  • Where to Start with Training: the important priorities and training focuses for contracting businesses of all sizes and success levels to implement for sustained growth
  • EPIC2021 Speaker Ellen Rohr
    Build a Ladder of Opportunity – Practical Steps for Moving Up at Your Company Presenter: Ellen Rohr

    What’s the number one challenge that contractors have? I can’t find and keep good people. Let’s solve that problem, once and for all. Ellen will lay out the steps on the ladder of opportunity and successfully communicate the what, why, and how to develop team members… the ones you have and the ones you will attract!

    Here’s What You’ll Will Learn

  • Simple strategies for creating a culture that’s fair or at least equally unfair to everyone
  • How to lay out a workable scorekeeping system that rewards the right stuff at the right time
  • How to create an organizational chart that represents who does what and who reports to whom
  • How to implement your ladder of opportunity without creating drama and resistance
  • How to turn trouble makers into the shining stars of your company
  • EPIC2021 Speaker Unfiltered
    How to Create Brand Distinction: Become the Only Contractor Choice in the Minds of the Consumer Presenter: Scott Deming

    In this session, you will learn the process for creating a uniquely different contractor business and a distinctive brand. The key to continuous growth and sustainability is creating a brand that stands out in the sea of sameness. Together, we will go through the simple steps to help you look at your business from your customers’ perspectives and create a one-of-a-kind service level, organization and brand that your employees and customers will remain fiercely loyal to.

    Here’s What You’ll Will Learn

  • How to stop selling commodities
  • How to create innovative customer solutions
  • How to understand and shatter your customers’ expectations
  • How to disrupt the perception of “What a Contractor Is”
  • How to create an emotional and loyal connection with every customer
  • EPIC2021 Speaker Unfiltered
    Culture Rocks: How to Amp Up or Revolutionize a Company’s Culture Presenter: Jim Knight

    Jim Knight uses the visceral backdrop of several well-known brands, including Hard Rock International, as a platform to discuss key strategies to transform any organization’s culture in his signature Rock ‘n Roll style. In this session, you’ll hear Jim’s insights on every element of organizational culture to help you make your company the best place to work and the most profitable contracting business in your market. If you’re open to disruptive change within your organization, don’t miss the opportunity to hear what all the noise is about.

    Here’s What You’ll Will Learn

  • A clear-cut definition of culture (finally!)
  • The differnce between heritage and culture
  • How to create loyal brand ambassadors
  • Effective tactics for employee engagement
  • How to hire and retain Leadership Rock Stars
  • EPIC2021 Speaker Unfiltered
    Ask the Experts LIVE Presenters: Weldon Long, James Leichter, Drew Cameron & Gary Elekes

    During this open panel Q&A session with EGIA Contractor University’s renowned faculty, audience members ask the burning questions affecting their businesses and get immediate answers from the industry’s top experts.

    Here’s What You’ll Will Learn

  • Advice for maintaining profits during the slow season
  • Which business management software can help your company grow
  • How to incorporate emerging technologies into your offering
  • The best way to price your service to maximize your margins
  • How to offer financing to your customers for every project
  • EPIC2021 Speaker Membership
    Maximizing Membership and Mimosas Presenter: Contractor University Powered by EGIA

    During this interactive breakout session, designed for both current EGIA members as well as non-members, you’ll learn how to take full advantage of the new EGIA Contractor University platform to propel your business to new heights. The EGIA Leadership explain the architecture of the new website and what training content and benefits will be released in 2022 and beyond. If you are a current EGIA member or if you are considering joining, this is a breakout session you can’t afford to miss.

    Here’s What You’ll Will Learn

  • New features and functionality available to members and non-members
  • Pro-tip shortcuts for finding tools and resources on the new platfrom
  • What new resources and training content are now available