Ask the Experts | Cost Per Lead By Department

Tracking the cost per lead provides contractors insight into the effectiveness of their company’s marketing strategies, which in turn can help them adjust their budjet for campaigns. On this week’s Ask the Experts call, an HVAC contractor from Arizona asks:

We generate leads both for demand service and add-on replacement sales. Should there be a different cost for leads in each of those categories?

Contractor University faculty member Drew Cameron (President of Flow Odyssey) gives his expert advice about differentiating the cost per lead for different departments.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.