Ask the Experts | How to Respond to Pricing Questions

If you’ve priced your services for profit, you’ll rarely be the cheapest price in town. This means that some customers might have questions about why you’re priced so high. On this week’s Ask the Experts call, an HVAC and plumbing contractor from California asks:

What is the best way to handle customers who question our pricing on repairs?

EGIA’s faculty member, Gary Elekes (Founder of iMarket Solutions), gives his expert advice on how to communicate value for customers to who question your pricing.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.