Ask the Experts | Pricing Your Contracting Services for Profit

In contracting, the lowest price doesn’t always equate to the best deal. High value depends on perception and the ability of the contractor to build value for the homeowner to deliver on that value for a great experience. This week, an HVAC and plumbing contractor from California asks our experts:

How come the large dealers in town have prices two to three thousand dollars more than mine, but customers still go with them?

EGIA’s faculty member, James Leichter (Founder of Aptora), gives his expert advice on how to build value for customers to make them happy to pay the higher price.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.