In this Clip of the Week from Cracking the Code, learn how to improve sales by adapting your social style.

In this Clip of the Week from Cracking the Code, learn how to be a great comfort advisor by adapting your presentation to the unique needs of every customer.

In this Clip of the Week from Cracking the Code, learn how to match your credibility pitch with your customer's social style with the master Gary Elekes.

In this Clip of the Week from Cracking the Code, Gary Elekes continues his introduction to sales basics to help contractors create successful sales strategies.

In this Clip of the Week from Cracking the Code, Gary Elekes explains why contractors must leave behind their biases during the sales process.

In this Clip of the Week from Cracking the Code, James Leichter introduces Aptora, a business operating software for contractors.

In this Clip of the Week from Cracking the Code, learn how establishing proper sales management functions can help you grow your contracting company.

On this Clip of the Week from Cracking the Code, learn how to implementing ongoing education at your company can keep your employees aligned with the most up-to-date industry techniques.

On this Clip of the Week from Cracking the Code, learn how to effectively validate your salary in a way that makes sense to your employees.

On this Clip of the Week from Cracking the Code, learn how to have a transparent conversation about money with your employees.