EGIA Contractor University Content Update 8/1/23

The following new resources have been added to the Contractor University Online Platform. Contractor University members can click the links below to download the new resources and start using them today!

Documents

June 2023 Snapshot Report: Running Marketing Promotions: In the competitive landscape of the home services industry, running effective marketing promotions is crucial for contracting business owners to attract new customers and drive revenue growth. However, navigating the challenges of selecting the right channels, types of promotions and budget allocation can be daunting. In June 2023’s Snapshot Survey we delve into insights gained from a nationwide survey of home services business owners to shed light on successful marketing promotion strategies that can help contractors thrive in this dynamic market.

Pricing for Seasonality: This presentation outlines how to price residential add-on replacement jobs based on the income statement and covers how to determine overhead and break-even in order to have pricing flexibility during shoulder seasons.

Service Department KPI Calculator: This is a calculator to measure how well a service department and individual service technicians are performing against the service department budget and KPIs for a given point in a month.