Most Popular Online Lead Generation Platforms
In the September 2023 Snapshot Survey, we asked contractors about their online lead generation platforms. Here’s one survey question and its results from the “Online Lead Generation” summary report, which is available in it’s entirety by Contractor University members here.
Which Online Lead Generation Services Does Your Business Currently Use?
The survey data reveal a diverse landscape of online lead generation services used by home services businesses. Notably, Google Home Services and Yelp are among the top choices, with 44% and 28% utilization, respectively. This data underscores the significance of trusted, prolific online platforms like Google and Yelp in attracting potential customers. Understanding which platforms are most popular can help business owners allocate their resources effectively and optimize their online presence to connect with a broader audience.
Here’s what an HVAC contractor from California said in the survey:
“I’ve found that Google Home Services has been our go-to platform for generating online leads. It’s proven to be a reliable channel for connecting with potential customers. It’s the backbone of our lead generation strategy.”
